Mobiasbanca launches Simplu Finance — the project which brings banking services in rural areas

On March 28, 2011 Mobiasbancă - Groupe Societe Generale has launched a new project of financial products – Simple Finance – designed to bring new banking services for customers in rural areas and small towns in Moldova. This project comes to consolidate the relationship focused on client and the social responsibility strategy of the bank.

The concept is the new and different one on the banking market of Moldova, taking into account that the bank comes to client and namely in the areas poorly or totally uncovered with banking products. The slogan of this project is „Rapid financial services for you! Simple as 2x2!”

At the project launching, where were handed over the keys of the cars with special destination, which will be used by Simple Finance customer advisors to travel in the rural areas. Danuţ Florescu, vice-president and commercial director of Mobiasbanca, has mentioned the importance of this project that comes alive to implement the strategy of social responsibility of our bank by offering rapid and qualitative banking services to clients from areas with no banks. „ We will start with loans, crediting the clients who don’t fall in the activity of other banks”.

"Mobiasbanca - Groupe Societe Generale is proud to launch a new distribution channel – Simple Finance, which continues the philosophy of Societe Generale to go directly to customers in rural areas and in this meaning we are proud to have these first three customer advisors. The objective of Simple Finance is to create all the banking services – both deposits and loans and to meet directly the needs of our customers", said Mylene Nicolas de March, deputy commercial director of the bank.

"Today is an important day — when we begin to go in regions to bring customers to the bank and the bank to customers”, says Nicu Turea, project manager of Simple Finance. ”We hope that it will be a successful project which will meet the needs of our potential customers."

The project Simple Finance offers to customers banking products more affordable compared to other operators on this market segment.

In rural areas beneficiaries of the Simple Finance Project can:

  1. People who own farming and arable land 1-3 odds;
  2. People who have residences in the villages where they operate.

In urban areas Simple Finance Project beneficiaries could be:

  1. Employees with incomes that can not be officially confirmed;
  2. Persons involved in wholesale trade (local markets);
  3. People who refer to the target group for rural customers.